London is currently one of the most creative and celebrated advertising
and graphic design communities on the planet. AdWeek, a major
advertising publication, listed the ten most creative advertising
agencies in the world, three of which are headquartered in the city of
London (three were also from the whole of the United States).
Participants will have an excellent opportunity to broaden their own
visual creative experiences and their understanding of an increasingly
more visually-oriented global culture. We will focus on people and
places related to advertising, mass communication and related
industries, such as graphic design, applied photography, new media,
illustration, and publication.
Students will be involved in two investigatory and interactive for-credit experiences.
The first is the visiting of a variety of commercial visual design
groups in London which may include design-related museums, advertising
agencies, design studios, new media/interactive design studios,
illustrators, photographers, commercial directors and magazines.
The second is an independent research effort (i.e., advertising
campaigns, editorial design, typography and posters) and the production
of a report in the form of a journal, artist's book or web site. The
second topic must be approved before leaving on the trip.
As the world shrinks, more mass communication is presented through
the use of visual elements to avoid the inherent problems of working
across differing languages, the need to cut through the visual clutter
to get your message noticed and to counter the ever-increasing lack of
time. The trip to England offers an excellent opportunity for just such
a case study and at a highly creative level.
Institute for Global Studies